MILL CREEK MEDIA

Multifamily Executive, Sept. 14th, 2017- Sometimes, it’s an afterthought. You’ve dedicated so many resources to assembling a portfolio of properties in strategic markets, developing brand-new communities, conducting market research, and streamlining operations that it’s easy to overlook.

A brand, whether portfoliowide, regional, or individual to each community, might seem secondary to operational efficiencies and amenity packages. But make no mistake: One of the most crucial elements of your portfolio is your brand.

“If you plan to build a regional or portfoliowide brand, the first step needs to be that the executive team has to embrace and endorse branding,” says Kellie Hughes, vice president of operations for Mill Creek Residential. “The entire company must be a part of the process of building the brand so it becomes innate to them—all associates have to live and breathe the brand.”

To some, creating and building a brand might seem like a simple process that can be hashed out over coffee one morning. But the effort requires due diligence and a focused plan of attack consisting of multiple phases.

Read full article on MFE, here.

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  • Mill Creek Residential Trust LLC is not a chartered bank or trust company, or depository institution. It is not authorized to accept deposits or trust accounts and is not licensed or regulated by any state or federal banking authority.
  • NATIONAL OFFICE

  • 2001 Bryan Street
    Suite 3275
    Dallas, TX 75201
    214.922.8500
    Info@MCRTrust.com
  • ASSET & PROPERTY MANAGEMENT

  • 2255 Glades Road
    Suite #423A
    Boca Raton, FL 33431
    561.998.4465
    Info@MCRTrust.com
  • DEVELOPMENT & ACQUISITIONS

  • 6701 Democracy Boulevard
    Suite 500
    Bethesda, MD 20817
    301.881.4092
    Info@MCRTrust.com
  • NATIONAL OFFICE

  • 2001 Bryan Street
    Suite 3275
    Dallas, TX 75201
    214.922.8500
    Info@MCRTrust.com
  • ASSET & PROPERTY MANAGEMENT

  • 2255 Glades Road
    Suite #423A
    Boca Raton, FL 33431
    561.998.4465
    Info@MCRTrust.com
  • DEVELOPMENT & ACQUISITIONS

  • 6701 Democracy Boulevard
    Suite 500
    Bethesda, MD 20817
    301.881.4092
    Info@MCRTrust.com
  • Mill Creek Residential Trust LLC is not a chartered bank or trust company, or depository institution. It is not authorized to accept deposits or trust accounts and is not licensed or regulated by any state or federal banking authority.

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